The Spectacle…or Welcome to the Handbasket?

I ended up thinking about Debord’s Society of the Spectacle (1967) whenever I opened up Twitter this past week.

I mostly blame the clown-car/lynch mob that was Trump’s Republican National Convention (America, you have my bewildered sympathies). The ghastly God-I-wish-this-were-surreal-but-nope-it’s-reality sense of overwhelm that the convention engendered in me, even from the comfort of my securely-Canadian couch, was ugly. Add in the recurring black death and hashtag resistance that populates my Twitter feed all too often, the increasing regularity of mass-scale terrorism and retaliation, even the banning of professional troll @Nero from Twitter for unleashing all sorts of racist, misogynist hell against Ghostbusters’ Leslie Jones…it all adds up, for me, to a societal social contract that my existing conceptual tools are inadequately equipped to deal with.

Because what the hell is all this hot mess if not Spectacle with a capital S? (plus some other words that start with S and end with “storm”)…

So. Debord’s been niggling at the back of my mind. He defines the spectacle as “a social relationship between people that is mediated by images” (p. 5).

(Caveat: I am a very casual reader of Debord. I didn’t work with Debord’s spectacle in my dissertation on academic Twitter, except insofar as so many of my conversations during that period were with participant and mentor @KateMfD, whose visual identity on the internet during that time was the cover photo FOR Society of the Spectacle (see below). I spent that intensive and relational research period interacting with Kate while primarily visualizing her as that cover image, which…Debord would probably have something to say about.  I’ll leave that one for some other keener to unpack.)

Cover of Debord's Society of the Spectacle, people with 3D glasses on

@KateMfD, as I will forever see her in my mind

Anyhoo, while I was musing about spectacle thanks to the mangled mob pageantry of the RNC and its blue-collar billionaire, a Debord reference landed smack on my screen much closer to home.

Because last week for us here was also the extraordinary #DigPed PEI, which brought people from all over PEI education and from the US, UK, and other Canadian provinces together for three days of intensive engagement with ideas and tools – Twitter among them. And in one of the (so far very positive and thought-provoking) anonymous feedback forms I solicited afterwards, a participant brought up Debord and spectacle, as related to that individual’s residual hesitancy about social media.

And so I thought, clearly this is a combo endorsement from the universe to go back & read me some Debord.

(After all, beyond politics and societal participation, how many of my household’s personal and professional relationships find communicative and affective expression in Facebook/Twitter/Instagram? What about the casual but relationship-augmenting encounters that Pokemon Go has created for my kids and, erm, me this past week?)
***

So I did. Spoiler? I don’t, ontologically, buy the ways Debord separates society and the subject, and the implied essentialism of a reality outside the spectacle…which is why there was no Debord in my thesis. Still, there’s something to his idea of the spectacle I think we all ought to be digging into and trying to grapple with, especially those of us who see ourselves as educators. Or, um, people who don’t want the world to burn. Or both.

It’s this. What I took out of seventy cobbled-together minutes of my life spent re-aquainting myself with Debord is:

the spectacle of contemporary society is about power. Full stop.

(Okay there’s more about identity & commodity & reification but Ima hafta dig into that another day. Or you can. Ping me if you do!)

Debord, on power:
“At the root of the spectacle lies that oldest of all social divisions of labor, the specialization of power. The specialized role played by the spectacle is that of spokesman for all other activities, a sort of diplomatic representative of hierarchical society at its own court, and the source of the only discourse which that society allows itself to hear. Thus the most modern aspect of the spectacle is also at bottom its most archaic” (Debord, p. 8).

In other words, the bread and circuses we are being fed are pretty much naked, craven power subsuming all other forms of societal organization.

So Trump’s bizarre content-free campaign video, above? Just power as spectacle, image circulation subsuming any other form of discourse.

Those English people who voted for Brexit but now don’t want to leave? Who voted as they did as a way of signalling “burn it all down”? A sheer exercise in power, both from the political engineers and from many of the individual voters.

And everything Milo Yiannopoulos ever wrote on Twitter? Same. As Laurie Penny says in what is pretty much a mic drop to this particular cultural moment“It’s all an act. A choreographed performance by a career sociopath who will claim any cause to further his legend.” 

The problem, of course, is what Penny points out: there’s no room in this kind of game for truly believing in much of anything. That’s why the disconnects are so vast and nobody seems to care. The “attention hustlers,” as she calls them, “channel their own narcissism to give voice to the wordless, formless rage of the people neoliberalism left behind.”

Spectacle. Power. The fomenting of archaic hatreds, not because one necessarily believes them…but because they’re there. Because they allow social relationships to be mediated so effectively by images and symbols.

Oh goody. So THAT’s why most of my Twitter feed is so damn bewildered and depressed these days. For those of us who still believe in just about anything beyond the spectacle of power for its own sake, the way the Overton window on this kind of politics and personal practice has shifted is kinda staggering.

Now, given that Debord was writing in 1967 and Ann Coulter’s “career” – to name but one of Penny’s “attention hustlers” – pre-dates social media by at least a decade, Twitter itself nor social media more generally obviously can’t be the source of the spectacle. I don’t actually even believe it’s a more pure or powerful instantiation of the spectacle than television, especially in cable news territory.

But I don’t have cable news on when I work. I don’t spend my professional days with TV constantly in the background.

Whereas Twitter – for me, Twitter even more than Facebook – has been, for the past six or seven years, a constant presence. It’s a stream I dip in and out of as I work, even when it is not the site of my work…and it has been a rich source of connections and conversations and resources FOR that work as well as a space through which my work and voice have been amplified.

But it is also part of the spectacle-ization of broadcast media, part of the crush of the attention economy within which we all swim these days whether we sign up for Pinterest or Twitter or Instagram or no. Because our narratives are all filtered through the spectacle and its steroids of scandal and somewhere after years of 24-hour news cycles and Twitter fights and identity commodification, we all just seem to be rolling down hill in the same unfortunate handbasket, labelled “power.”

Or that’s how it felt this week.

I’m not quite done with Debord, I don’t think. Gonna try again – next week – to figure out what it means to be an educator in the midst of this sea of media and spectacle in which we all swim, and think about the ways in which social media in particular are handmaidens of spectacle…and yet maybe also means of subverting the spectacle that mass media and politics serve up? Maybe.

We’ll see. That’s next week. For the remainder of this week, I’ll just be over in the corner here rocking gently and staring at the wall trying to figure out how to get through another 5+ months of 2016. Join me! I have jellybeans.

Excellence &…the Wild Rumpus

This week I got to descend upon Ohio – and OSU’s annual Innovate conference – to give a keynote about networks and higher education.

Here are the slides I used to try to tell the story I was trying to tell:

Funny story about that story.

Innovate’s theme for this year was “excellence,” with a focus on, as their site put it, “sharing innovations that let educators re-imagine their instruction without sacrificing pedagogical quality and rigor.”

Now, I’m not in the habit of making claims about excellence. Or innovation, or even rigor, unless I’m in the throes of a formal academic paper in which case I can dig into ontologies and epistemologies and validity structures and make a case OSU’s own Patti Lather would be proud of. A language of excellence and innovation and rigor tends to emphasize performance rather than learning, and while that’s important for funders and decision-makers it doesn’t necessarily map tidily against ideas of connection and vulnerability. My work is still deeply steeped in the logics of the social web, if aware of that perspective’s limitations…and the forces that aim to eclipse it.

But they clearly knew all that. The ad for the talk read:
Screen Shot 2016-05-15 at 8.48.18 PM
I laughed out loud when I read that first sentence. And I decided to approach “excellence” with some of the same wry touch they’d brought to the keynote blurb.

I enrolled my kids’ copy of Where the Wild Things Are to help illustrate the story. I talked about networked practice and its implications for higher ed as The Wild Rumpus.

Screen Shot 2016-04-29 at 3.51.29 PM
Where the Wild Things Are won Maurice Sendak the 1964 Caldecott Medal for Most Distinguished Picture Book. *That,* quite frankly, is about as safe a marker of excellence as you’re gonna find in the fraught world of higher ed these days, and not just because it’s a kids’ book: rather, that’s how the prestige economy of recognizable, institutionalized legitimacy works.

People have heard of the book, and the Caldecott medal, so the recognizability of the title and the award would serve as proxies for quality, I figured. If you’re going to introduce all kinds of new practices to a group of academics, best to start from a safe place. A signal that resonates. Kinda like when someone says, “I went to Princeton” or “I published in Nature.” Those titles are signals. I have (shhh…don’t tell) never read Nature and I’ve never been to New Jersey, but I have been acculturated enough to academia that I understand that both the journal and the college signal a level of widely-recognized prestige that I’m supposed to be impressed by.

Because that’s how prestige operates: that “supposed to” interpellates people and recruits them based on aspirational identity…the desire to be the sort of person who *gets* that kind of thing. So in academia, outside of our own very specific disciplines, we trade entirely on these broad, external signals. That’s how academia manages to function as a broad in-group in spite of the fact that most of our knowledge bases are so extraordinarily specialized there’s no way for a chemist to actually tell if a sociologist does good work or not, or vice versa. The signals are stand-ins for the actual knowledge we possess.

Entertainingly though, in the process of establishing broadly understood signals – where people went to school, who they’ve studied with, where they sit in the academic hiring hierarchy, where they’ve published, who’s funded them – those signals themselves get reified and the prestige accorded them comes to seem entirely natural.

Yes, Nature has the highest impact factor of all journals…but how many academics can actually explain impact factor, pressed to the point? Princeton is Ivy League, which means something even to us heathens up in Canada, who totally fail to recognize many of the prestige signals of US academia.

(Imagine the dismay and betrayal I felt when, after half a lifetime of hearing the words “Ivy League” bandied about as Americanized synonyms for “Oxford” and “Cambridge,” I discovered the Ivy League IS AN ATHLETIC CONFERENCE. Huh????


I digress.)

Long story short, I figured Where the Wild Things worked as a proxy for excellence in the tiny context of my talk because while both the title and the medal are recognizable, nobody’s gunning for either. Neither the book nor the wild rumpus – even as metaphor – has been declared the next Great Tsunami or Disruption, so nobody’s career or reputation ride on making sure that everybody is clear how mightily it sucks. Plus the book is sweet and nostalgic and most people don’t really remember what it’s about, they just remember how it makes them feel. Which is also how signals operate.

And *that* is how I tripped my own self up on and almost had to ditch the whole thing half-baked in the middle of the journey to making a case for the networked Rumpus as its own form of excellence.

Because I was thinking of The Wild Rumpus as a metaphor for some of the spaces outside the boundaries of conventional prestige signals, just a fun way of talking about an alternative prestige economy, when I realized I should probably re-read the damn book. RESEARCH.

I’d forgotten, of course. Max – the little blighter at the centre of the story who runs away to the fantasy world of the wild things in his fantasies – ends up wanting to go back where people love him best of all and his food is still hot. The rumpus is joy and freedom and the wild things bow down to his taming, but in the end he sails home to his bedroom, back to normal, back to the glorious comfort of the known.

The Wild Rumpus is just a distraction, for Max. Whoopsie.

But in the middle of knowledge abundance and precarity and disinvestment in public education, a world where over 70% of North American higher education instructional staff were reported to be contingent even back in 2007, I think it’s safe to say that most of us won’t be sailing home to our solid tenured realities when we’re done with the fun of our contemporary Rumpus.

So I made this slide, and turned the story sideways…a bedtime story to wake up conference attendees first thing in the morning. Not a happy ending, but the unpacking of the Rumpus outlines ways to navigate the seas of abundance and change, at least.

Screen Shot 2016-05-15 at 10.15.31 PM
***
Post-script: I wish I could say my ideas will change the direction of the ship and bring us home to where supper is still hot.

I tell myself it is wiser to grow up and learn to forage with Wild Things.

I don’t know. The Rumpus has treated me extraordinarily well, but contingency is a flawed and exhausting place to live. The potential networked practice brings to higher ed – the particular versions of excellence it makes possible, the ones outlined in the slides above – are still by far best enacted by faculty and staff with the security to take risks, and iterate. But that’s often not how it works out. Higher ed is an increasingly stratified professional environment, and networked practice may increasingly be seen as a signal of LACK of prestige, as power circles coalesce around the privilege they conflate as excellence.

Maybe THEY are the Wild Things and we can tame them with Max’s magic trick of staring into their eyes and telling them, “Be Still!”

No? Dammit. Now I will not sleep tonight.

 

Third Places & Third Spaces – #DigPed PEI

Part the first: How I Learned to Stop Worrying & Love the Internet (Kinda)

I come from a small place.

Seen from Google Earth, Prince Edward Island is a dot off the northern edge of the Atlantic Ocean, a pastoral sandbar best known for lobster, potato farms, and Anne of Green Gables. I left in a hurry at seventeen. I often say if you’d told me then that I’d move back willingly someday, I would have spat on you.

But I did move back. Mid-life is a funny thing: I now live a block away from my mother and call myself lucky, which is not the word seventeen-year-old me would have deployed. And from tiny Prince Edward Island, I’ve spent the past decade learning more than I ever imagined there was to learn about the operations of the global apparatus that is contemporary higher ed. More, I benefit from a richer, more robust circle of colleagues and fellow educators and learners than I’ve had at any other time in my life.

This is, in large part, because the internet became my local hangout.

(Yes, the internet is – as we are regularly informed by headlines, and not inaccurately – a fraught and messy place. Yes, the internet and its cloistered cousins, learning platforms and management systems, can be tools by which learning gets reduced and instrumentalized and commodified beyond recognition, if we’re not careful. Yes.)

But it can also be what Howard Rheingold was clever enough back in 1993 to recognize as a form of Oldenburg’s “third place;” a space for conviviality, playfulness, community, and “appreciation of human personality and individuality.” Like a coffee shop, bar, general store, library or arcade, a third place is a semi-public (often partially commercial) space that extends human community beyond the boundaries of home and work – a local hangout, as it were.

Howard’s assertions about the internet as inherently social were initially just stories I read, about places like The WELL and MUDs and MOOs, virtual frontiers that had mostly receded or disappeared by the time I even learned they existed. But I read them, and they stuck with me, and shaped my understanding of digital culture and my emerging practices as an online educator, even back in 1999. They planted a seed that suggested that the internet could be more than the glorified calculator and search engine and email machine I was gradually becoming familiar with. They opened the door to the idea that the internet might be a place to learn and engage and develop identity and friendships. That seed took years to take hold, but in the end, it is one of the concepts that has made the greatest difference in my life, professionally and personally.

Far more recently, in 2014, Catherine Cronin expanded my understanding of the third place by introducing me to Gutierrez’ somewhat more complex, political conception of “Third Space (2008).” The third space is explicitly an educational construct of sociocultural learning environments marked by what Gutierrez frames as “distinctive participation structures and power relations.” In Gutierrez’ model, the Third Space is the place where “teacher and student scripts – the formal and informal, the official and unofficial spaces of the learning environment – intersect, creating the potential for authentic interaction and a shift in the social organization of learning and what counts as knowledge.”

In other words, the Third Space is a potentially transformative space between the roles of student and teacher, a hybrid space where identities and literacies and practices can actually change on both sides. In a Third Space approach to education, what Gutierrez frames as a cosmopolitan in-between-ness marked by “shared humanity, a profound obligation to others, boundary crossing, and intercultural exchange where difference is celebrated without being romanticized” is core to learning design.

This Third Space is not the small place I grew up. But somewhere in seventeen years of the small-town classrooms I sat in from kindergarten through my undergrad, a few teachers, books, and Rolling Stone articles somehow nurtured some tiny kernel of Third Space in me. And then I spent my early adulthood looking for the third place where it could flower.
***

Part the second: There and Back Again

I thought for a long time it was probably in Prague.

I barely crossed Canada’s borders until my very late twenties. But for a decade after the Velvet Revolution, all over Canada’s more humbly regional towns, I pined for Prague. Not because I actually had much of a clue about Prague, but because I’d gotten the idea that it was the closest thing to Paris in the 20s that I was ever going to lay my grubby provincial paws on. And so I bought old travel guides at used bookstores and I read about absinthe and Vaclav Havel and I pored over picture after picture of ornate birthday-cake buildings. In one case the guide was so old it was for Czechoslovakia and not the Czech Republic, and so I learned mostly about the Soviet monuments of Prague.

But had I not already had some instinctive, hothouse-flower-cultivated sense that a Third Space/third place Elsewhere was out there having all the good conversations without me, that old sad, dog-eared Fodor’s guide might have served to foster my impression of Prague simply as an exotic, historic collection of pictures I could take someday.

When we humans fetishize something we have not yet experienced, we tend to reduce it to its instrumental, transactional elements. We imagine we understand, but we not only fail, we often do violence to actual lived experience in our insistence on our understanding. This is why immersion and perspective-taking and reflection are such powerful learning tools: they destabilize our known spaces, our first spaces, and force us to live through the experience of altering our perspective.

I eventually got to live that experience, though it – inevitably, I suppose – changed my fetishized vision of what Third Space would be. I made it to Prague one November at almost thirty, and took a pile of pictures, sure, but also stumbled into conversations late at night in underground bars and street festivals that opened my access to perspectives I’d never encountered before. I stayed abroad for five years. I went to Korea and braved slam poetry for the first time. I sat in hostels and coffee shops in Turkey and Malaysia and Scotland, people-watching and talking to strangers. All through the process, I taught people and lived among people and befriended people who had grown up in cultures and education systems very different from my own small place.

And after five years of itinerancy and inbetween-ness, I concluded there was no ideal Elsewhere, no single third place that encapsulated the Third Space I’d longed for. Or rather, perhaps – as an old friend used to say – that wherever you go, there you are. In the end, I came home to PEI.

The talking to strangers was harder here. But then I found my way online.
***

Part the Third / Space / Place: #DigPed PEI

Gutierrez’ concept of the Third Space has little to do with the internet or with digital education, though she talks about it as being mediated by a range of tools. Catherine Cronin’s work on networked publics has drawn from both third place and Third Space ideas, as has Kathrine Jensen’s.

For me, all three – combined with Howard situating digital community within Oldenburg’s third place construct – speak to the potentiality of the internet as a human in-between space that enables third place collegiality combined with the hybrid positionality and perspective-taking of Third Space. A perspective always larger than the local, while deeply embedded within whatever particular context it has sprung from; a hybrid perspective never fully subsumed into the thick of things.

This is what I aim for when I teach, and when I work with educators around digital technologies and digital practices. This is the hope I brought to Egypt with me last week for our #DigPed institute at the American University of Cairo.

It was hope more than fulfilled. I sat at tables with people who speak from a multitude of locales and perspectives and embodied histories, truly in a Third Space. Our work served to network some of them into conversations that take place in my online third place, and reciprocally, to give me a window into their contexts and classrooms, where they choose to share. I tweeted with one participant’s class in Beirut just this morning.

Still, when I first came across the idea of the internet as a third place, I hadn’t yet experienced much in the way of online community or conviviality. It was only later that blogs and social networking platforms began to extend my social world and community by thousands of kilometres. When I read Howard’s The Virtual Community: Homesteading on the Electronic Frontier, I was very much the same person who read travel guides to countries she’d never been to and thought of them as collections of pictures to be taken.

My reductive, task-based understanding stemmed, at least for me, simply from not being able to imagine the full depth of what I had not yet experienced.

And I wonder if maybe a similar reductive failure of imagination informs a great deal of the dominant narrative critiquing digital engagement, particularly the cries of “screens are making us less connected!” that Sherry Turkle et al publish regularly in the New York Times. Not that fears and cautions and skepticism about the logics of media and capital that drive the internet aren’t warranted. Many, many are. But the dominant narrative tends more towards essentializing the face-to-face and reducing the digital to instrumental, task-based impersonality, rather than recognizing it as a human space with all the potential – educative and destructive, both – that that implies.

As I see it, we need third places – and Third Spaces – in order to grapple with the complexities of education and learning in an unequally globalized society driven by logics of media and capital.

So as a small start, this coming July, we’re bringing the three-day Digital Pedagogy Lab institute model home to my small place.

What I’m aiming to seed with #DigPed PEI is three-fold:

  1. To do what Howard did for me in opening up the concept of the internet and the digital as a human, social, third place environment where learning could take place.
  2. To scaffold the immersive equivalent of hanging out in Prague rather than reading reductive guidebooks, by curating participants’ experiential entry INTO actual human, social, educative third places ON the internet itself, in ways they can then apply to their contexts and their personal and professional practices. If they want. If they don’t, at least they’ll be making a choice informed by an experiential understanding of possibility, rather than by dominant narratives.
  3. To invite the denizens of my third place to experience this small place, which I think has much to offer, even beyond beaches and Anne of Green Gables. The lived experience of a town where “who’s your father?” remains the staple second question after “what’s your name?” is good preparation for the strange mix of hypervisibility and “is this thing on?” that marks networked engagement. The small scale of the educational system in this province offers an opportunity to get educators together from all three – for there are ONLY three – educational entities in the province to build ties and conversations in ways that can’t happen in the same way in larger centres. And as a hardscrabble, regional place on the margins of North American identity yet still utterly privileged as part of the global North, this site is…a little different. Too often, the third space of English-speaking networked scholarship and educational practice is profoundly US-centric. We don’t have FERPA here. Education is a provincial rather than federal matter. A conversation here is never entirely removed from the dominant North American conversation, but neither is it entirely encapsulated by it. We have the makings of a Third Space, maybe. I can hope.

And our dollar is dismally cheap right now. Just sayin’. ;)

***
If you’d like to hold a space for yourself in #DigPed PEI, fill out this handy pre-registration form by April 30th. We’ve been delighted by interest so far. 

And if you can’t join us in person but want to contribute to the conversation, there will be a #DigPed discussion on digital literacies – and third places and spaces – Friday April 8th at noon EDT (1pm PEI time!).

inequality & networks: the sociocultural implications for higher ed

Next week is #dLRN15 at Stanford. Months of planning and debating and collaborating (and panicking!) all come together to launch an inaugural conference/conversation on Making Sense of Higher Education: Networks & Change.

It’s all Panic At The Disco around here these days, people.
***

There are some serious high hopes embedded and embodied in #dLRN15. Not just for a successful event – though a successful event is a joy forever, as the poets say. Or, erm, something like that. But success is a complex thing, and hopes go beyond the event.

#dLRN15 is grounded in the kind of quiet hopes most of us in higher ed these days don’t talk about all that much: the hopes that things can actually get better. The hopes that research can be conducted and communicated in such a way as to shape the direction of change. The hopes for a future for the spirit of public education, in a time when much in higher ed seems to have been unbundled or disrupted or had its goalposts moved.

Those kinds of hopes are waaaaay too big to lay on the shoulders of any single event or single collection of people…but still, we got hopes, and they underpin the conversations we’re hoping to start through this small, first-time conference next week. We have the privilege of bringing together powerful thinkers like Adeline Koh and Marcia Devlin and Mike Caulfield as keynotes, plus systems-level folks and established researchers and students and grad students and people from all sorts of status positions within higher ed, all thinking about the intersection of networked practices and learning with the institutional structures of higher ed.

However, there’s one strand of conversation, one hope, in the mix at #dLRN15 that I’m particularly attached to. It’s the Sociocultural Implications of Networks and Change in Higher Ed conference theme, and particularly the opening plenary panel of the conference, on Inequities & Networks: The Sociocultural Implications for Higher Ed. I’m chairing, and the ever-thoughtful George Station, Djenana Jalovcic, and Marcia Devlin have agreed to lead the conversation from the stage.

But we need you.

No plenary panel is an island…and while all of us contributing have our own deep ties to this topic, our role is only to start the conversation. Help us make it wider and take it further. Whether you’ll be there or not, your thoughts and input are welcome on the #dLRN15 hashtag or on our Slack channel, or here in the comments. Throw in.

To me, this is the strand that gets at the heart of what education is for, and who it includes, and how, in a time of massive stress: is the digital helping widen participation and equality? Is it hindering?

If the answer to both is “yes,” WHAT NOW?
***

The aim of the panel is to explore how intersectional issues – race, gender, class, ability, even academic status – in higher education are amplified and complexified by digital technologies and networked participation. While digital higher education initiatives are often framed for the media in emancipatory terms, what effects does the changing landscape of higher education actually have on learners whose identities are marked by race/gender/class and other factors within their societies?

We’ll be sharing and unpacking some of the places we get stuck when we think about this in the context of our work as educators and researchers.

What effects do you see digital networks having on inequalities in higher ed? What sociocultural implications do networked practices hold for institutional practices? What are universities’ responsibilities to students who live and learn in hybrid online/offline contexts?

Please. Add your voices, so that this panel becomes more a node in a networked conversation than a one-off to itself. That in itself would pretty much make #dLRN15 a success, in my mind. :)

the morning after we all became social media gurus

One morning, all my friends woke up as experts.

Or rather, thanks to years of what academia had mostly framed as the gauche and wasteful habit of talking excessively to people who lived inside our computers and iPads, many of us whose social and work lives had merged somewhere in the ether of that Third Place/Space woke up with workshops to give, because…academic service. When what was gauche and time-wasting yesterday is The New Black today, it’s handy to have a vanguard of self-taught experts to teach everybody else how to play along.

But what are all these workshops doing, in the context of the academy? Mark Carrigan posed the question of social media as fashion or fad on Twitter this morning. I retweeted his post. We ended up in a conversation that eventually included another three or four colleagues, from a few different countries. THIS is how social media actually works for me, when it works.

These excerpts carry the gist of the conversation better than I can encapsulate. They also raise questions that I think all of us passing as social media gurus – however unwillingly – in the academy need to grapple with, and soon.

Screen Shot 2015-09-25 at 9.38.57 AM

Screen Shot 2015-09-25 at 8.30.50 AM

  •  Are the workshops helping…or just making people feel pressured to Do Another Thing in a profession currently swamped by exhortations to do, show, and justify?

Screen Shot 2015-09-25 at 9.39.18 AM

  • Does the pressure over-emphasize the actual power of social media and encourage people to dig in against it as some kind of new regime, without necessarily having the experiential knowledge to judge whether it could have any value for them?
Screen Shot 2015-09-25 at 8.29.11 AM
Screen Shot 2015-09-25 at 9.47.25 AM
  • How SHOULD we count digital and networked scholarship within the academy? Should we count it at all?
***
FWIW, I think we should, but I’m very wary of how. And so I wonder what happens the morning after we all wake up as experts, so to speak.

I feel like I’ve been here before. Yesterday afternoon, somebody tweeted an old post I wrote four years ago, back when I’d had a personal blog for years and was trying to understand the shift I was seeing in the economy of social media, from relational to market.

Screen Shot 2015-09-25 at 11.04.03 AM
It was the words “a path into the machine” that gave me a sense of deja vu.
Because one morning back in about 2008 all my friends woke up as social media gurus. We’d been hobbyists and bloggers and it was kind of wonderful but faintly embarrassing to talk about in polite company and then BOOM people started appearing on Good Morning America and it gentrified and stratified fast.

Switch out “brands” for “institutions” up in the pull quote above and we are living a parallel moment in academia, just a few years late. And the the many-to-many communications that the networks were based on risk, once again, being instrumentalized into something broadcast-based and metrics-driven that misses the whole point.

There has been plenty of excellent – and necessary – advocacy for the inclusion of digital, public engagement in academic hiring and tenure and promotions and our general sense of what counts as scholarship.

But the practices that get encapsulated as digital scholarship or networked participatory scholarship straddle two worlds, and two separate logics. One is the prestige economy of academia and its hierarchy and publishing oligopoly and all the things that count as scholarship. The other is social media, which has its own prestige economy.

The overlap goes like this, IMO:
Screen Shot 2015-09-25 at 9.52.53 AM
I never liked Klout’s reductionism to metrics – scale of account, reach of posts. Yet the thing that these two spheres share – their common language, so to speak – is metrics. And while those of us engaged in the complex logic of influence and prestige in academic Twitter *get* that the ephemerality of a tweet that goes viral isn’t the same as a reputation of smaller scale over time, nor does a broadcast account operate on the same terms as a reciprocal account, metrics divorced from context – either on Klout or in citation counts and h-indexes – do NOT get that.

So if those of us giving workshops to the academy about social media don’t make it really clear that it’s more than metrics – and don’t give people the experiential opportunity to taste what a personal/professional learning network (PLN) feels like and can offer – we have only ourselves to blame when the academy eventually tries to subsume social media into its OWN prestige economy.

The morning is now, kids. It’s been now for a little while but it won’t be forever. Seize the day.

How do YOU think we can best engage scholars and institutions in networked scholarship without selling the farm?