The Crosshairs of the Split Hairs: #digciz

This week, Mia Zamora and I are kicking off #digciz 2017 with a conversation about digital citizenship, and what it means in a world wherein “the digital” is increasingly a delivery system for surveillance and spectacle and amplified uncertainty.

(Or maybe that’s just my take. Maybe it’s different in your world. Maybe you see it differently? I would pay big cash money to see it differently so I am open to being invited over. Please note I actually have no big cash money.)

In any case, the month of June will be a #digciz-fest of epic proportions *if* y’all come out and play, and Mia and I have the privilege of leading us all out of the gate with a few provocations and a #4wordstory conversation about what good citizenship means in participatory spaces.

Here’s my opening salvo. :) (I’m a bit of a shit about the word “citizenship”…)


Grumpy Cat, ultimate Digital Citizen, makes the perfect Rorschach Test for your own interpretations of digital citizenship! Is he saying:

a) Even online, we are all people. Kumbay-effing-yah.
b) Digital citizenship sucks because people. People suck.
c) It is irritating to even have this conversation. Stop being a digital dualist.
d) All of the above?
***

I myself am still not entirely sure. A little over a month ago, I wrote up a talk on citizenship and identity that I didn’t manage to explain very articulately…and got comments like it was 2008 up in here.

Note to self: PUBLISH HALF-BAKED LIGHTBULB MOMENTS MORE OFTEN.

Or rather: publish half-baked lightbulb moments more often, *if* you like the hit of attention/engagement/validation that comments apparently still provide, even years after blogs were supposed to be dead.

(Disclosure: I am actually that person who likes the hit of attention/engagement/validation that comments apparently still provide, just if there were any questions. But we do not acknowledge that publicly, do we? Because decorum. Or the games we play around palatable identities in an attention economy.)

Only my discomfort with totally half-baked posts – or the rarity of lightbulb moments in my life – will save y’all from wanton comment-chasing, folks.

Which brings me back to the actual lightbulb moment that I’d had in the middle of that talk I tried to write up.

Digital platforms and digital affordances – underpinned by the capitalist enclosure of participatory digital spaces over the last decade or so, with its surveillance and metrics and constant advertising of reductive versions of our identity back to us – do NOT lend themselves to good digital citizenship, in the sense that they do not foster a space I would actually want to be a citizen of, to whatever (limited) extent the citizenship model holds when conceptualized in the border-free digital realm.

They do not lend themselves to good digital citizenship because they shape and direct human behaviour in ways that privilege capital and circulation and extremes, rather than, say, collaboration or empathy. Or even just being alone with one’s thoughts.

They increasingly shape the logic of our learning spaces to Silicon Valley’s concept of what that should be. Spoiler: that tends to be “individualism, neoliberalism, libertarianism, imperialism, the exclusion of people of color and white women.”

They foster spectacle and scale and virality and dogpiles and dragging and while there are moments of justice and glory in it all, at its logical endpoint it’s a Hunger Games.

(Wait. Mixed my dystopias.)

Of course, if you’re reading this, chances are good you don’t live in that web, that digital space. Humans have agency. Technologies or platforms are not determinist. I read my comments section. Got it.

Most of the people who’ll ever click on this post will come to it through the variety of still-quite-participatory communities that form my network, and our collective constellation of “digital” remains very much not-entirely-subsumed by capitalism and spectacle. We resist. We share. We care.

My research was really clear about the caring, the ways in which we make ourselves vulnerable to each other, even in the strange collapsed contexts of academic Twitter.

I’d venture that in most digital spaces that build any sense of ongoing community over time, people do the same. That‘s why I’m a bit of a shit about citizenship.
***

The web, and the capacity of strangers to receive my words – all of them, even the ugly ones or the half-baked ones or the things I couldn’t say out loud – once gave me back some sense of myself as being able to contribute to a world I wanted to live in.

It gave me a sense of being a citizen – in the rights and responsibilities sense, in the belonging sense – of something I was invested in more than I’ve ever, frankly, been invested in the concept of Canada as a nation-state (no matter how much Trump has done recently to make me appreciate that particular concept and its vulnerability, AHEM).

But the operations of scale and visibility and capital – especially capital – mean that our platforms keep creeping up on us, shifting, creating all kinds of insidious ways to monetize our caring and our sharing and in doing so, shape how we relate to each other…and in the long run, who we get to be in relation to these digital spaces.


And nope, #NotAllPerformativity is negative and #NotAllSoCalledSlacktivism is empty, but platform-based and -driven behaviours that shape our sense of personal identity should be things we’re watching WAAAAY more closely than we seem to know how. Not just because we may be frogs boiling slowly towards whatever Mark Zuckerberg’s end game of world domination may be…but because polarization seems to be eating us alive, as a broader society, online and off.

The fracturing of social bonds and security is not digital. The inequality and uncertainty at the root of it is not digital.

But it all leaves us…confronted. Constantly confronted.

And the digital amplifies our confrontedness.

The digital demands constant signalling. Other people’s signalling confronts us. We create spaces to bond over that confrontedness. Performative wokeness devolves into factionalism. White supremacy festers its way into the open.

This seems to be the yearbook quote of humanity confronted by virtue signalling:

And then, as a FB friend quipped in the thread under my earlier identity/citizenship post…we get caught “in the crosshairs of the split hairs.” THAT.

I think THAT should be 2017’s yearbook quote.

And because we are human, we don’t even always completely notice the way our identities are being shaped by our social environments and what they naturalize…THEY JUST BECOME OUR REALITY.
***

So…what can we do? How can we envision and work toward something better? What kinds of civic and social spaces do we want, online?

Tell us your #4wordstories of what YOU want, using the hashtag #digciz.

The conversation will unfold for 48 hours or so, through June 1st. Or whenever we’re done. Our goal is to get a sense of what people think digital citizenship can be, but also to hash out some of the constraints and realities that shape what it is, for most of us. And what works. What we could be aiming for, as a model of human engagement.

Just a little model for human engagement. You know. Shoot the moon. ;)

Antigonish 2.0 – the plan

America this is quite serious.
America this is the impression I get from looking in the television set.
America is this correct?
I’d better get right down to the job.
It’s true I don’t want to join the Army or turn lathes in precision parts factories
I’m nearsighted and psychopathic anyway.
America I’m putting my queer shoulder to the wheel.

– Allen Ginsberg, America, 1956

The Backstory: Fifteen years ago, I lived in the suburbs of Bratislava, Slovakia, next to a corner store that sold absinthe.

Bratislava’s medieval city centre was all cobblestone and Hapsburg extravagance, but the suburbs where the teachers’ sublets were located were concrete sameness for miles, broken only by public statuary and tram stops and the requisite pubs and potravinys.

My apartment came furnished with an old secretary desk, two chairs, a bright red plastic rotary phone, and a folding couch that served as a bed. I thought of it as mid-century modern, even if was more Soviet than stylish. I loved that apartment.

In Bratislava in 2002, I drank absinthe and cheap wine and listened to mixtape CDs I’d burned on Napster: Tom Waits and Edith Piaf and Stevie Wonder and Allen Ginsberg reading America, aloud. I was thirty; a Canadian English teacher abroad. I only made $400 a month, but I’d paid off my student loans and I’d helped out my mother and I didn’t know enough to know that I should aspire to more. I read Umberto Eco. I was trying to self-educate my way into getting a grip on the 20th century, even as the 21st was shaping up post-911 to be a spectacle of a different sort.

I walked a lot. In the middle of Bratislava, in a square near the Danube, there was a monument…a striking, harsh-looking modernist metal sculpture topped by the Star of David, and chains. It stood out from the other Fathers of the Revolution monuments.

This sculpture is Slovakia’s monument to its Jews. It is a strange, stark public penance. A plaque tells its story.

In WWII, Slovakia sold its Jews.

The Slovak Republic – a client state of Nazi Germany established in 1939 after Hitler mobilized into Czech territory – made a deal. In exchange for keeping Slovak workers out the war effort, they agreed to deport their Jewish population, whose roots in Slovakia went back 500 years. In the deal, the “republic would pay for each Jew deported, and, in return, Germany promised that the Jews would never return to the republic.” According to Wikipedia, the deal was initially for “20,000 young, strong Jews,” but the Slovaks eventually agreed to deport the entire Jewish population for “evacuation to territories in the east.”

In 1942, the first mass transport to Auschwitz came out of Slovakia. In total, in 1942 alone, 58,000 Jews were deported by the Slovak Republic. 99% of them are reported to have died in the concentration camps.

I took the above picture of the monument one sunny autumn afternoon, in black and white film on an old Pentax K-1000.  I framed it in the frame with the little wooden doors, and it has lived with me on three continents since. I still don’t know entirely why.

It makes me think of Allen Ginsberg’s voice, intoning America aloud in that little Soviet-stark apartment, teaching me histories I didn’t know. It reminds me of things I’d rather not acknowledge about human nature.

We sell each other out, we humans, the picture cautions me. Our better angels regret it later. But we sell each other out.

The picture forces me to ask what part I am playing in the world, what wheel my shoulder is turned to, or turned away from.
***

The Rest of the Story: Back at the end of November, I wrote about adult education and a piece of history far closer to my own part of the world.

The Antigonish Movement was, in the 1920s and 30s, an adult education & cooperative movement based out of the Extension Department of St. Francis Xavier University in Nova Scotia. Led by Father Moses Coady and Father Jimmy Tompkins, Irish Catholic cousins from Cape Breton, the Antigonish Movement fostered the idea that ordinary people could take control of their circumstances and their economy through critical thinking, scientific methods of planning and production, and co-operative entrepreneurship, taught in kitchens and community halls, and via radio and whatever means were available.

It had a huge impact. Even today, the legacy of the Antigonish Movement dots the Maritime provinces in the form of credit union buildings, which got their start through the cooperatives that Coady and Tompkins fostered.

So.

I look at our media literacy and information literacy landscape – our democratic society, interconnected and border-blurred as it is – in the lead-up to Trump’s inauguration as President of the United States on January 20th, and I shudder. Arms race tweets. Putin. Fake news. White supremacists gloating. Wikileaks uber alles. Basically, it’s the West Wing version of what danah boyd calls the hacking of the attention economy, not just by trolls but by a Troll in Chief.  Messy through multiple lenses…and by my lights, potentially terrifying no matter where one lives or what one’s party affiliations are.

But I am not a foreign policy analyst. I am a digital literacies educator…and that is the lens I focus through.

So I proposed a new adult education movement for our times, an Antigonish 2.0. With a media and information literacy focus.

I said: To me, at this current moment, it is our societal lack of understanding and agency regarding media literacies and digital literacies – and thus the stories we tell ourselves about truth, decency, and each other – that is the poverty I know how to address.

And a whole freaking whack of you said…ME TOO.

So I’ve spent the past month in conversations with people – individual educators, people on the street, government folks, the excellent & quick-thinking Wendy Kraglund-Gauthier from the Coady Institute (yes, named after THAT Coady) at St. FX University – and we officially really and fer real *do* have an Antigonish 2.0.

We’ll draw on the model of the original Antigonish Movement of participatory learning – see below – but re-tooled for the 21st century and the local and global connections that digital makes possible. It’s particularly meaningful to get to do this with Wendy at St FX.

The Plan, As It Stands: As I noted in the first post, the Antigonish Movement had three key structural components: mass meetings, organized with community members from villages and towns around the entire region, study clubs, where community members gathered together in homes to study materials available, and the school for leaders, where members of the study clubs could attend six-week programs at the university in Antigonish, to prepare people for action and minimize business failures.

I see Antigonish 2.0 as having three potential layers or structural pieces, too.

The first layer will likely be mostly the people who commented on the original post – a distributed international network of people. Maybe mostly educators, with relatively high digital presence and the knowledge capacity to lead this kind of work, but in need of something to coordinate around and up-to-date resources on specific media/information literacy conversations. And the broader epistemology and truth conversations that we all need to work our way through to understand the times we’re living through.

Building a site and awareness and a hashtag around this first layer – and getting people connected to the work that initiatives like the Digital Polarization Institute are on about – would be how this layer would get started. INPUT WELCOME ON WHAT IT WOULD ACTUALLY NEED TO FUNCTION FOR PEOPLE. But basically the first layer would be self-selecting and networked; our mass meetings, for people who might be interested in taking on aspects of levels two or three in their institutions or their communities or spreading the good word.

The second layer – from our perspective here in the Maritimes – would be capacity-building among local institutions as well as among any Layer One individuals interested in joining in with an eye to building institutional media/digital literacies and capacity. We’re looking at a grant to hold a summer institute or mini-conference – essentially our school for leaders – that would be open both to members of Layer One but also focus on getting buy-in from Atlantic institutions, for faculty and staff development….for people interested doing media literacies and critical literacies stuff in formal classes. We’re looking at August 2017. We have a lot to figure out (EDITED TO ADD: AMENDED TO JULY 2018)

The third layer is my real, original goal, the study clubs: getting past institutional boundaries to having the Layer One and Two people starting up localized workshops for people in their own communities, people not necessarily affiliated with higher ed. Workshops at libraries. Discussion series in bars or restaurants. Participatory art events. Kitchen parties. This is the part where people get – collaboratively – the kind of information they need to be critical citizens and consumers within an attention economy run from the top down; our Hunger Games mediasphere come to life. This is the part where people (maybe?) learn to rise and hold mass media accountable for the narratives we are sold. This is where, in whatever small part, I can put my queer shoulder to the wheel of spectacle that’s turning our time, right now, and try to make a difference.

So that sometime down the road I don’t find myself standing in a square in front of a sculpture, saying about some population being symbolized in wrought iron, Yes, a terrible shame. We sold them out, to Nazis. We even saw it coming. (shrug) What can you do?
***
If you’d like updates on this initiative as Wendy and I work to get it up and running…send an email to bstewart@upei.ca. We welcome you. :)

What Your New Year’s Facebook Posts Really Mean

So I did that Facebook “Year in Review” thing a week or two ago even though I’m moderately sure it serves up some extra layer of data-mining capacity on a platter to Zuckerberg’s new personalized learning minions. Encapsulated in ten photos, my reductive 2015 in review looked…nice.

Really nice. A lot of travel, a lot of family time, a Ph.D earned, a conversation on Twitter with David Bowie’s son. Some excessive (expletive deleted) snow, but otherwise nice.

It left the rejected papers out. The time my son wore the same socks for four days. My posts about alcohol and fascism and friends leaving town all stayed conveniently out of the frame, presumably because Facebook knows these are not the prettiest things upon which to reflect fulsomely at the close of the year. Or perhaps Facebook only *knows* that because nobody much liked those posts.

All in all, it made me appear more or less like an amalgam of the identities I aspire to. Yeh, yeh.

You already knew that about Facebook.

But I think there’s more going on there. Today, on New Year’s Eve, my Facebook feed is a radiant orgy of Auld Lang Syne recollecting the year gone by in (mostly) tranquility and (mostly) appreciation, with a smattering of don’t-let-the-door-hit-you-on-the-way-out, depending on what kind of a year people had & also where they self-identify and perform on the emo-to-chirpy spectrum. It is also, increasingly, a site of exhortations to do better as a society in 2016, a space for calling out the broken social contracts and structural underpinnings that differentiate individuals’ life chances so drastically even in some of the wealthiest countries in the world.

It occurred to me this morning that a thousand years hence, should archaeologists or aliens dig up the remnants of bourgeois North American “civilization,” such as it is, they will be sorely challenged to understand a damn thing about who we were and how we lived without our Facebook feeds.

If we cared about the future, people, we’d be chiseling this stuff into stone.
***

I got a book for Christmas – thanks Santa Dave! – called A Colorful History of Popular Delusions. Like all good gifts for fledgling academics, it has me thinking about work, even while I appear to be lolling in sloth over the holidays.

The book is a cultural history – without excessive depth, but this is not a peer review – of mass phenomena that overtake pockets of society at various intervals: fads, crazes, urban legends, mass hysterias. It details examples of each of these phenomena, from the tulip craze in Holland through the Salem witch trials and McCarthyism, and some of the extenuating cultural factors that generated them.

Two things strike me:

  1. We, as humans, are profoundly adaptable – we have, historically, in matters of weeks and even days, on occasion adjusted the norms and compasses of our societies – in ways that seem almost unimaginable later on – in response to triggers that prey upon particularly cultural powerful fears, aspirations, or repressions.
  2. We, as cultures, are profoundly vulnerable to the narratives that we circulate and enact as members of our societies, particularly surrounding fears, aspirations, and repressions.

What does this have to do with Facebook?

Facebook – and more broadly, social media in general…but Facebook remains for the moment the space of the widest participation across demographics even while targeting ads designed to keep people IN their existing demographics – is the stage upon which the battle over dominant cultural narratives is played out.

Social media is where we are deciding who we are, not just as individual digital identities but AS A PEOPLE, A SOCIETY. Or perhaps, as we haven’t quite acknowledged yet, as almost separate societies within the same geopolitical entities, subject to laws and policies that have differential effects on different bodies and identities. Day-to-day, social media is the battleground for the stories we live by. It is the space where our cultural fears, aspirations, and repressions circulate.

Previously, at least as my book loosely outlines it, these narratives tended to be nursed and cultivated through a combination of institutional and moral edicts, generally protecting whatever the status quo was except in times of upheaval wherein individual voices – or, occasionally, intentional power gambits – destabilized those normative belief systems and identities and galvanized new ones around them, even if only for a brief window of time.

I’m not naive enough to think this means we’re free from our institutions, the media perhaps most outsizedly and dangerously powerful among them in terms of narrative capacity, but as any of us who have had any level of professional media exposure via social media participation can attest, even the media now draw their sense of the tenor of things from social media, even if they insist on repackaging them in binaries in the process.

This is why hashtag activism matters, and why social media visibility is risky and why posting about mass shootings draws out your weird uncle (who otherwise never acknowledges anything you say) in full Gandalf “YOU SHALL NOT PASS” mode, even if Gandalf wouldn’t approve of his from-my-cold-dead-hands politics.

Facebook and the rest of social media are our day-to-day archive of who we are trying to become.

These are our times and they are fraught and sometimes ugly and we move too fast from fad to fad and whiplash to whiplash in the outrage generator that social media creates, absolutely.

Still, I watch people get a little bit more media literate all the time, make the wizards behind the curtain a little more visible, push back against witch hunts in ways that I’m not sure were possible in closed and isolated societies like 17th century small-town Massachusetts.

Sometimes I have hope that maybe this isn’t all just a one-way sinkhole. Sometimes.
***

Which brings us back to the New Years posts. We live lives of inexorable and relentless change, amplified by the bucket lists and planned obsolescences and precarities and excesses the kinds of lives Facebook seems designed to reflect. A lot can happen in a year of living one’s Best Life (TM), after all, and if one fails to reflect on it all with sufficient attention, one is committing the ultimate sin of those aiming for Best Lives. My thoughts on the pressure to live our Best Lives are not pretty.

But when I see our collective New Years wishes and reflections and updates and hopes less in the vein of the “yay me” holiday update of wonderfulness and more in the spirit of a mass ongoing narrative conflict in which we try to influence our peers’ understandings of what has meaning and value, of what our repressions are and what our fears and aspirations *should* be…I’m less cynical.

Bring on the New Years posts and wishes and wrap-ups. Maybe these little outpourings help us focus on bits of hope as we cross into a new turn around the sun, bring collegiality to spaces and identities that are often fraught. Even if the aliens and archaeologists never see it all, maybe it makes a difference to the rest of what they dig up someday.

Happy New Year, friends. :)

for shame

Dave and our friend Beth have a semi-regular gig on the local CBC morning show‘s social media panel…but this week, Dave’s away. Since it’s handy to have a literal in-house replacement to offer up, I got to play pinch hitter. And thanks to last week’s #FHRITP spectacle last week in Toronto, they were talking online shaming, which I’ve been thinking and writing about since the conclusion of my thesis.

So…I spent last evening to trying to unpack what’s actually happening with shame and scale in contemporary culture.

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Here are Beth & I at the brisk and perky hour of 7:30 in the morning, talking it all through. But being me, I made notes that could have filled a three-hour show, and it got me thinking about shame and scale and social media at a level that I couldn’t manage to pack into our ten minutes on air.

Here are the highlights of what a combination of years of background research into social media + frantic Googling + the threat of making a totally unprepared arse of myself on-air got me thinking about shame and all the sensationalism-driven conversations we’re having, societally, about social media and shame.

First, public shaming is in no way a new or online phenomenon. We may be experiencing a glorious new glut of it in our Twitter and Facebook feeds, but our fascination with it shouldn’t fool us…we’re not gawking because it’s new. We’re gawking because it’s uncomfortable.

We’re gawking because Call-Out Culture calls us out – no matter what sanitized shade of bland we may be as individuals – and reveals our participation in the engines of power that allow some people to chew others up. We’re not supposed to talk about power. It works hard to make itself invisible. But I think social media platforms hail us, in Althusserian terms, into complex and collapsed social and political ideologies of power in ways we can’t quite naturalize because the platforms are still so new and constantly changing. Online, we have to grapple with our own interpellation as subjects.

Second, there are two ways public shaming has always worked.

  • To control people, & force them to comply with the status quo. The Scarlet Letter is a great way to keep wives faithful.
  • To push back against that status quo or speak truth to power. If you can actually show that the Emperor has no clothes, you delegitimize his power and call into question the whole system he rules.

So I think online shaming and Call-Out Culture is a clash of these two archaic forms of public shaming. And which is which depends on where the speaker aligns – at that moment, in his or her complex and intersectional identity.

Here’s how you tell: does the speech act he or she engages in reinforce the status quo or challenge it?

The first is trolling. Trolling silences through shame. It reinforces status quo power positions: male over female, rich over poor, white over black, abled over disabled…any of those societal norms that govern who gets heard.

The second is hashtag activism. Hashtag activism allows people who experience marginalization to band together to speak back – to call out and critique others for the degrading or insulting or even just casually ignorant thing they’ve said in public.

Sometimes people have a hard time figuring out which side that status quo is actually on. Both trolling and calling out can be nasty, from a personal perspective, and people like to feel righteous, so you’ll see cases like the dude with the TV reporter who’s acting all offended that she’s calling him out for having leapt into her WORK to sexually degrade her for his own entertainment and…what? Fame?

Well, he got his 15 minutes. And he needs a new job.

And call out culture can be like that – when the hashtag activists succeed sometimes the consequence can seem out of proportion to the offence. But it raises real questions of what SHOULD the consequences of public speech be?

Because if people DO get away with disrupting and degrading others just to reinforce power positions – oh hey, it’s funny, can’t you take a joke? – then REAL PEOPLE end up living with that, feeling degraded…and that has consequences too.

Both individually and for that status quo of who gets to speak and be heard.

We don’t want a society entirely driven by shame. Those always turn out dangerous. But I am wary of the ways that pundits and media are lining up to denounce shame at this juncture, particularly when their words tend to sympathize with the risks that white, middle class Justine Saccos face in this “mob morality,” rather than with the risks and shame that those #FHRITP guys were trying to inflame as they aggressively asserted their own right to complete and utter shamelessness. Shame should not be a zero-sum. Shame as a tactical response to marginalization should not be needed…but if it works, let’s not focus on shutting down the very few effective means we have for speaking truth to power at scale.

something is rotten in the state of…Twitter

I read another article yesterday on The Death of Twitter: they’re multiplying, these narratives, just like the fruit flies in my kitchen.

Like fruit flies, these lamentations for Twitter do not spontaneously generate, but are born from a process of decay: they are the visible signs of something left neglected, something rotting quietly out of sight.

Since I’m currently in the extended throes of researching Twitter for my dissertation, I read these articles like I used to read Cosmo back when I was twenty: half-anxious that Enlightenment will be contained in the next paragraph, half-anxious it won’t. When I was twenty, I had Cosmo to make me feel miserable about the gap between what I valued and what I saw reflected and valued by the world. These days, I have The End of Big Twitter.

I wonder about what it means to research something changing so quickly, so drastically. Will my dissertation end up being about the Twitter that was, rather than whatever it is in the process of becoming? Can a person become an historian by accident?

Is this all there is to say, anymore?
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Because once there was more, at least for me. Way back in the arcane days of 2006 and 2007, I went to live among another culture – participatory culture, in its heyday – and felt at home for the first time. A particular confluence of privilege and obscurity and the need to speak things I had no place to speak aloud contributed…and the experience was mostly good. Not always ideal, by any means, but networks and Twitter in particular opened for me whole worlds of conversations and ties that I would never – flat-out – otherwise have had access to. And those conversations and ties have shaped my identity, my work, and my trajectory in life dramatically over the last eight years. Yet I sense the conditions that made all that possible shifting, slipping away.

I do not know what comes next, at this strange intersection. This post is My Own Private Fruitfly: its lifespan short and humid. It may be dead or obsolete in fifty days. But it is what I see, here and now, on the heels of a sweltering and disturbing August.
***

“The Death of Twitter” is Not About Twitter
I’m no great fan of their recent platform changes and even less of the likelihood that they’re about to make what I see in my feed far more algorithmically-determined, a la Facebook. But I don’t think a new platform will arise to save what’s getting lost and lamented about Twitter. The issue all the articles point to is about Twitter As We Knew It (TM) as a representation of an era, a kind of practice. At the core, it is about the ebbing away of networked communications and participatory culture – or at least, first-generation participatory culture as I knew it, as Jenkins is perhaps best-known for describing it.

It is also about the concurrent rise of what I *hope* is peak Attention Economy.

(Of course, the founding premise of the Attention Economy is there’s no such thing as too much Attention Economy, so yeh, I’m probably wrong on the peak front .)

Consolidation of the Status Quo
Some of this is overt hostile takeover – a trifecta of monetization and algorithmic thinking and status quo interests like big brands and big institutions and big privilege pecking away at participatory practices since at least 2008.

Oh, you formed a little unicorn world where you can communicate at scale outside the broadcast media model? Let us sponsor that for you, sisters and brothers. Let us draw you from your domains of your own to mass platforms where networking will, for awhile, come fully into flower while all the while Venture Capital logics tweak and incentivize and boil you slowly in the bosom of your networked connections until you wake up and realize that the way you talk to half the people you talk to doesn’t encourage talking so much as broadcasting anymore. Yeh. Oh hey, *that* went well.

And in academia, with Twitter finally on the radar of major institutions, and universities issuing social media policies and playing damage control over faculty tweets with the Salaita firing and even more recent, deeply disturbing rumours of institutional interventions in employee’s lives, this takeover threatens to choke a messy but powerful set of scholarly practices and approaches it never really got around to understanding. The threat of being summarily acted upon by the academy as a consequence of tweets – always present, frankly, particularly for untenured and more vulnerable members of the academic community – now hangs visibly over all heads…even while the medium is still scorned as scholarship by many.

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You’re Doing It Wrong 
But there’s more. The sense of participatory collective – always fraught – has waned as more and more subcultures are crammed and collapsed into a common, traceable, searchable medium. We hang over each other’s heads, more and more heavily, self-appointed swords of Damocles waiting with baited breath to strike. Participation is built on a set of practices that network consumption AND production of media together…so that audiences and producers shift roles and come to share contexts, to an extent. Sure, the whole thing can be gamed by the public and participatory sharing of sensationalism and scandal and sympathy and all the other things that drive eyeballs.

But where there are shared contexts, the big nodes and the smaller nodes are – ideally – still people to each other, with longterm, sustained exposure and impressions formed. In this sense, drawing on Walter Ong’s work on the distinctions between oral and literate cultures, Liliana Bounegru has claimed that Twitter is a hybrid: orality is performative and participatory and often repetitive, premised on memory and agonistic struggle and the acceptance of many things happening at once, which sounds like Twitter As We Knew It (TM), while textuality enables subjective and objective stances, transcending of time and space, and collaborative, archivable, analytical knowledge, among other things.

Thomas Pettitt even calls the era of pre-digital print literacy “The Gutenberg Parenthesis;” an anomaly of history that will be superceded by secondary orality via digital media. 

Um…we may want to rethink signing up for that rodeo. Because lately secondary orality via digital media seems like a pretty nasty, reactive state of being, a collective hiss of “you’re doing it wrong.” Tweets are taken up as magnum opi to be leapt upon and eviscerated, not only by ideological opponents or threatened employers but by in-network peers…because the Attention Economy rewards those behaviours. Oh hai, print literacies and related vested interests back in ascendency, creating a competitive, zero-sum arena for interaction. Such fun!

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Which is not to say there’s no place for “you’re doing it wrong.” Twitter, dead or no, is still a powerful and as yet unsurpassed platform for raising issues and calling out uncomfortable truths, as shown in its amplification of the #Ferguson protests to media visibility (in a way Facebook absolutely failed to do thanks to the aforementioned algorithmic filters). Twitter is, as my research continues to show, a path to voice. At the same time, Twitter is also a free soapbox for all kinds of shitty and hateful statements that minimize or reinforce marginalization, as any woman or person of colour who’s dared to speak openly about the raw deal of power relations in society will likely attest. And calls for civility will do nothing except reinforce a respectability politics of victim-blaming within networks. This intractable contradiction is where we are, as a global neoliberal society: Twitter just makes it particularly painfully visible, at times.

Impossible Identities
Because there is no way to win. The rot we’re seeing in Twitter is the rot of participatory media devolved into competitive spheres where the collective “we” treats conversational contributions as fixed print-like identity claims. As Emily Gordon notes, musing about contemporary Twitter as a misery vaccuum, the platform brings into collision people who would probably never otherwise end up in the same public space. Ever. And that can be amazing, when there are processes by which people are scaffolded into shared contexts. Or just absolutely exhausting. We don’t know how to deal with collapsed publics, full stop. We don’t know how to talk across our differences. So participatory media becomes a cacophonic sermon of shame and judgement and calling each other out, to the point where no identity is pure enough to escape the smug and pointless carnage of petty collective reproach.

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Somewhere, Donna Haraway and her partial, ironic, hybrid cyborg weep, I think.

This doesn’t mean I’m leaving Twitter. I’m not leaving Twitter. If this post is a fruit fly signalling rot, it is likewise the testament of a life dependent on the decaying platform for its sustenance. The fruit is still sweet, around the rotten bits. And there is no other fruit in the basket that will do so well.
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Perhaps it is not rot. Some would call it inevitable, part of the cycle of change and enclosure that seems to mark the emergence of all new forms of working and thinking together. I’m not so sure: that still smells to me like high modernity. Either way, I will miss Twitter As We Knew It (TM)…but I wonder: what am I not seeing yet? What paths of subversion, connection, hybridity are still open?

I’m over by the fruit bowl, listening.