Notes to Self: A Networked Ethnography of…Networks. Stage One.

This is the first post in a series outlining my ethnographic study of identity positions in online scholarly networked publics.

It is a way of beginning to write out my research in a context with fewer formal constraints than publishable academic writing will demand. It is also a way of communicating with participants and with my own networks about how I’m beginning to make sense of the work I’m doing. It’s a space wherein people can comment/add/speak back to the ideas I’m exploring, before I trap them in the amber of print format.

Lastly, it’s a trail of breadcrumbs: I’d like to be able to look back from wherever this research eventually leads me and trace some of the process of getting there. It’s here for the nibbling:no guarantees about where it will lead, but anyone else thinking about ethnography in the open is free and welcome to make use of it too.
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Step One: Find Volunteers
In November of 2013, I put out a call for research participants via my blog and Twitter. Scholars, I said, are you on Twitter? Can I come live like a fly on the wall of your networked publics for awhile and look at how influence, credibility, and identity positions work in your online worlds?

They said yes. Bless them, they said yes.

I’d wanted twelve participants, maximum – ethnography is about depth, not about quantity – but I was floored by the volume and generosity of responses I got. Nearly thirty volunteers responded to the open call, and I tapped a few more by following up on previous expressions of interest in the project.

Step Two: Select Participants
Then, the great cull. Of all the things I’ve done with this project in the last three months, this was by far the most challenging. It wasn’t technically hard – I had a pretty tight set of requirements that I’d laid out in advance and made public in the call – but the act of choosing and owning my choices involved internalizing methodology and enacting its particular rigour upon myself.

The long, circuitous research and writing phases of my thesis proposal, intense and personal though they’d been, had involved some separation of self from work. The intensely reflexive process of challenging, adapting, and coming to own the analytic framework I’d developed in the proposal dissolved that comfortable distance. The process of selecting participants from a rich pool of volunteers – many of whom I knew, respected, and wanted very much to build or maintain positive network ties with – was the point at which I came face to face with the power and risk inherent in the identity position of “researcher.” It is one thing to understand that research “worlds” particular constructions of human value and knowledge into being, and another to actively prepare to stand openly and nakedly alongside those constructions and the selection process they represent, ever in conversation with their premises and conclusions.

My methodological approach is rooted in Patti Lather’s (1986) critical ethnography work on reconceptualizing validity and Donna Haraway’s (1988) assertion that all knowledges are situated in a view from somewhere. My goal was to try to explore as broad a range of somewheres as I could, within the limits of my own monolingualism and the norms of small sample size within ethnography. My project aimed for geographic and ethnic diversity, for range among volunteers’ institutional roles and network scales, and for representation from  a variety of sociocultural identity positions. My research call read:

The research will be conducted in English and will focus on identity and reputation-production within the English-speaking global academic sphere. Participants from a range of geographic locations, academic career stages, and disciplines are preferred, with mixed gender representation. The ways in which cultural identity markers and marginalities affect reputation and networked practices will constitute a part of the study: representation is sought from outside culturally-dominant groups in terms of ethnicity, sexual orientation, class origins, and other markers.

I made an Excel spreadsheet and lined my volunteers up within it. I followed each volunteer on Twitter, and checked out any blog links they sent, all the while hoping for some kind of magical Exacto knife that would enable me to select from the bounty of offers without, y’know, damaging relationships or the potential for relationships. I looked through each person’s profile carefully…with the exception of one lovely and non-recriminatory soul I met a month later who responded to my “You should have been in my research!” exclamation with a slightly confused, “Um…I volunteered. You never wrote me back.” Whoopsie. Two white female Ph.D students from Texas wrote me within hours of each other. I totally conflated the two in my head. My error, and my loss.

I eliminated people I would have loved to work with, because they did not have blogs, or current institutional affiliations within academia.

I eliminated people I was shocked to find myself crossing out, only because I had so many others who lived where they lived or who shared similar identity categories.

I made a map, so I could see the patterns and gaps left on a globe. I make no claims to speak for any parts of the world in this research, even the part I inhabit: at the same time, I think this visual of the locales of actual volunteers makes the situatedness of this project and whatever knowledges emerge from it very vivid. Note the huge swaths of human society from which I heard not a peep.

Screen shot 2014-02-25 at 11.51.20 AM

location of study volunteers

Within the areas I did hear from, homophily was an issue: nearly half of the volunteers turned out to be white Ph.D students, as I am. A third were also concentrated in eastern North America, where I reside. Only seven of the thirty were male. None self-identified outside traditional cisgender categories. Seeing all this laid out onscreen reinforced for me the importance of trying to design for diversity of voices: even though my call for participants was shared at least 150 times (as visible from within my Twitter account alone) and circulated far beyond the borders of my known networks, the majority of those who stepped forward bore some categorical commonality with my own identities. This reality made me ruefully aware of the ways in which my research will, like all research, reflect my own situated knowledge(s) as well as those of participants, whatever the efforts I make towards multiplicity.

Step Three:  Who’s on Board?
In the end, I could not pare down to twelve participants. I chose fourteen, intending to interview at least eight…and assuming a couple might not necessarily complete the reflective tasks requested.

(I also chose another eight who agreed to act as exemplar identities for the others to reflect on: these folks were not formally participants but allowed me to explore with participants the ways in which they perceive and read the identity and reputation signals others share online. I am deeply grateful to the exemplars, as I am to every one who stepped forward to offer their names, their interest, their support, and their amplification of the call for participants.)

So. I’ve had the privilege, these past three months, of engaging in Twitter-based participant observation with these twenty-two people. Of the fourteen active participants, a couple have lived their networked lives doubly-situated: in Mexico and Vancouver; in one case, in Singapore and Western Australia, in another. Seven more are based across North America, one is in Ireland, one in South Africa, two in Australia, one in Italy. Ten are female; four male. Nine self-identified in the initial expression of interest either as “white” or effectively unmarked (ie. no disclosure of racial or ethnic heritage); the others identified respectively as black and US Southern, Malay, Latino, half-Indian, and Jewish. Four identified as gay or queer. One identified as autistic. One disclosed HIV-positive status during the course of the research. Another found out she had breast cancer the same week we began the research process. These various identifications formed some of the texture of our communications, to varying degrees: the intersection of embodied identities and identity positions with what networked publics enable and constrain was a part of what the research project was intended to dig into.

Three participants were entirely unknown to me before they expressed interest in the research, four were loose ties whose names I knew without much awareness of their work, four were moderately well-known to me, and three were individuals with whom I’d had fairly extensive networked interaction over the previous couple of years. (I’d met two of the three close ties in person, in academic conference settings). Seven are Ph.D students or candidates at various stages of completion, two of whom also hold longstanding secure administrative or teaching positions within their institution. Three are early career scholars, one on tenure-track. Three are senior professors or researchers within their institutions – one has recently transitioned from a longstanding educational consultancy role within an institution to a research professor appointment there – and one is a director on a five-year alt/ac contract with a research institution. The majority are in their 30s, 40s, and 50s. In terms of scale of networks, their Twitter accounts range from a few hundred followers to thirteen thousand followers. Among the exemplars, there is even greater range in scale. Academic disciplines represented by the twenty-two participants and exemplars include but are not limited to Communications and Culture, Educational Psychology, History, Chemistry, Rhetoric and Writing, Online Learning and Educational Technologies, Public Administration and Political Science, Literature, Social Work, Information Technology, Anthropology and Sociology, and Education.

It’s been an extraordinary couple of months. Participants’ generosity in terms of time, intimacy, and tolerance for my almost-constant presence has been remarkable, as has their ongoing contribution to my research not *just* as participants but as resources and curators of a pretty steady stream of meta-information related to my study. The real challenge of networked research, I suspect, is information abundance – at the end of three months’ intensive observation, I not only have thousands of favourited tweets and dozens of blog posts to wade through as data, but literally hundreds of journal and news articles shared by participants that *may* reflect on the research questions of identity and scholarship, and may shape the course of my own meaning-making. If I can manage to read them without drowning.

So that’s where my research began, and with whom. Next time, I’ll take up the how of doing ethnography via Twitter, and how I grappled with the identity challenges of looking at…identities. :)

 

in which i discover my field AND its identity crisis all at once

First, the good news.

Last week, I submitted my 42 page thesis proposal, take 2. Once I get the feedback from my committee incorporated and I scour the whole thing clean of APA atrocities, I’ll post it here for your collective input (or your gladiatorial thumping). I promise.

After submitting, I promptly packed my bags and ran off to the salt shores of Nova Scotia to present my research at the friendly and thought-provoking Social Media and Society ’13 conference (in the midst of which I ran further off to the backwoods to sleep in a shed by a creek with a bunch of banjo-loving photographers I first met online years ago…because hey, banjos and bonfires are a known remedy for the marathon aches and angst acquired during proposal journeys).

What I presented at #SMSociety13 was this: 15 minutes, 15 slides, on the ethnography I propose for my dissertation study.

I opened the presentation by asking how many in the room of perhaps close to 100 were live-tweeting the session under their own names: a fair majority raised their hands. I asked how many also had some kind of academic or institutional affiliation using those same names. Still a majority.

I said, “So…I don’t want to make anyone uncomfortable…but I’M TALKING ABOUT YOU, here”.

Nobody ran away, gentle reader. These were my people: networked scholars, ready to hear about my work and engage with it publicly, in the moment: to build an ephemeral yet traceable public conversation around it.

I opened by confessing that the title of my presentation is – from the perspective of most networked scholars – a lie. The idea that there’s a Star Wars-style epic battle raging between the forces of networks and institutions is a false binary. Truth is, most of us who’ve made thinking out loud online a central part of our scholarship also have a foot in the world of conventional, institutional academic practices too…because those are the practices hiring committees recognize and the majority of us like to eat and stuff. So I’m poking fun at my own reinforcement of the binary in my choice of font, here.

But. The binary is also a very helpful expository device, especially if one’s audience is not entirely comprised of networked scholars. Networked practices are immersive, and difficult for those without experience of them to even imagine. So much of conventional scholarly practice is about citation of norms that even talking about networked practices as scholarship doesn’t compute for many folks: hence my extensive use, this last six months, of various versions of the comparative Institutions/Networks slide found in the middle of this presentation. The comparison is meant to make visible the familiar logics of conventional scholarship as well as those emerging in participatory networks.

There’s huge overlap: as I point out in slide 3, both academia and networks are reputational economies. But it’s the distinctions – the ethos and specific practices by which networked scholars build ties and reputations and conversations and leverage these into forms of capital that aren’t always financial – that interest me. My hope is that mapped against the familiar terrain of institutional practices, networked practices become intelligible and visible. Not necessarily legitimated – that’s a separate step. But the academy cannot begin to think about whether the practices of networked scholars are legitimate if it cannot even see them and the logics that drive them.

Networked practices excite me. Three years into this Ph.D and more than three years after I started exploring the idea of networks and branding out loud on my old blog, I think I finally understand what I’m doing. Not as a researcher, necessarily, and certainly not as an academic – I have a lot to learn – but as a thinker. At the end of all my roads of exploration – the common thread running through my work on brand and identities and cyborgs and MOOCs – the Rome I keep coming back to is networked practices, or what we do when we’re out here online in participatory spaces. Specifically, it’s networked practices as identity work: the ways in which networks shape the performative practices by which we shape how we are seen…and, I will argue, who we are.

Yay.

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And then there’s the bad news.

I woke up yesterday and realized I haven’t posted here since June. Which is okay – I had a thesis proposal to write and kids home with me five weeks of the summer. But I didn’t particularly feel as if I’d fallen off the face of the earth.

Which means the very networked practices I’ve just settled on and built a proposal about are shifting. I suspect the whole political economy that underlies them is shifting…or as some would frame it, depending on their perspective, “maturing.” The “media” in social media is increasingly in ascendancy over the social…though again, the idea that the two are a binary is false. Still, this field of study I’ve just settled on? Seems about to hit an identity crisis.

The “Web 2.0” era definitions of networked participation no longer effectively describe dominant practice.

I have STELLAR timing, people.

It used to be if I went so much as a couple of weeks without a blog post, I felt transgressive. Not because my voice is any special snowflake, but because speaking – contributing – has always been the price of admission into the conversation out here in the open networks in which I’ve circulated. No matter the circles – momblogosphere, narrative writing, Edtech – the practices have been broadly the same, and broadly reciprocal. Whenever I slipped away from the habit of contributing, I tended to feel as if I owed my readership an opening act of contrition…because even if that readership was numerically small, it constituted what boyd (2010) calls a “networked public:” both a space created by networked technologies and the imagined collective emerging from the intersections of people, technologies, and practice. And our practices were based in produsage (Bruns, 2007), in establishing voice and identity within the reciprocal production/consumption cycle.

I think produsage still operates, but what counts as production or contribution is shifting…minimizing. The filtering and re-sharing of others’ work – commonly called “curation” to the endless grief of librarians and art specialists everywhere – has become the base price of admission: as more people join participatory circles, voices and identities are established via signals that take less time to both craft and to assess. Blog posts are not necessary, and in fact, unless they come under the banner of a major media consortium, may not even have cache: produsage is being sped up, these days. Reputations and identities need to be established on terms that require less investment.

They’re still relational, I maintain – we still read and assess signals from each other about credibility and status and whether we like jellybeans or potato chips – but as scale increases, recognizable reputations carry more power to signal. They are the only ones most of us can differentiate from the noise. Thus, the reversion to major media channels rather than a truly peer-to-peer production model. In this sense, I wonder whether our networked practices – our habits of use and the ways in which we connect and signal – aren’t also becoming increasingly reflective of society’s inequities, bringing more attention and more capital – financial, social, even symbolic – to those who start from a position of scale.

Or that’s what I wonder and worry about. But data collection is yet ahead of me! Stay tuned…and please, throw in. What do YOU think is up with networks and participation, these days? If you’ve been around awhile, do you see a shift?