the morning after we all became social media gurus

One morning, all my friends woke up as experts.

Or rather, thanks to years of what academia had mostly framed as the gauche and wasteful habit of talking excessively to people who lived inside our computers and iPads, many of us whose social and work lives had merged somewhere in the ether of that Third Place/Space woke up with workshops to give, because…academic service. When what was gauche and time-wasting yesterday is The New Black today, it’s handy to have a vanguard of self-taught experts to teach everybody else how to play along.

But what are all these workshops doing, in the context of the academy? Mark Carrigan posed the question of social media as fashion or fad on Twitter this morning. I retweeted his post. We ended up in a conversation that eventually included another three or four colleagues, from a few different countries. THIS is how social media actually works for me, when it works.

These excerpts carry the gist of the conversation better than I can encapsulate. They also raise questions that I think all of us passing as social media gurus – however unwillingly – in the academy need to grapple with, and soon.

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  •  Are the workshops helping…or just making people feel pressured to Do Another Thing in a profession currently swamped by exhortations to do, show, and justify?

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  • Does the pressure over-emphasize the actual power of social media and encourage people to dig in against it as some kind of new regime, without necessarily having the experiential knowledge to judge whether it could have any value for them?
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  • How SHOULD we count digital and networked scholarship within the academy? Should we count it at all?
***
FWIW, I think we should, but I’m very wary of how. And so I wonder what happens the morning after we all wake up as experts, so to speak.

I feel like I’ve been here before. Yesterday afternoon, somebody tweeted an old post I wrote four years ago, back when I’d had a personal blog for years and was trying to understand the shift I was seeing in the economy of social media, from relational to market.

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It was the words “a path into the machine” that gave me a sense of deja vu.
Because one morning back in about 2008 all my friends woke up as social media gurus. We’d been hobbyists and bloggers and it was kind of wonderful but faintly embarrassing to talk about in polite company and then BOOM people started appearing on Good Morning America and it gentrified and stratified fast.

Switch out “brands” for “institutions” up in the pull quote above and we are living a parallel moment in academia, just a few years late. And the the many-to-many communications that the networks were based on risk, once again, being instrumentalized into something broadcast-based and metrics-driven that misses the whole point.

There has been plenty of excellent – and necessary – advocacy for the inclusion of digital, public engagement in academic hiring and tenure and promotions and our general sense of what counts as scholarship.

But the practices that get encapsulated as digital scholarship or networked participatory scholarship straddle two worlds, and two separate logics. One is the prestige economy of academia and its hierarchy and publishing oligopoly and all the things that count as scholarship. The other is social media, which has its own prestige economy.

The overlap goes like this, IMO:
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I never liked Klout’s reductionism to metrics – scale of account, reach of posts. Yet the thing that these two spheres share – their common language, so to speak – is metrics. And while those of us engaged in the complex logic of influence and prestige in academic Twitter *get* that the ephemerality of a tweet that goes viral isn’t the same as a reputation of smaller scale over time, nor does a broadcast account operate on the same terms as a reciprocal account, metrics divorced from context – either on Klout or in citation counts and h-indexes – do NOT get that.

So if those of us giving workshops to the academy about social media don’t make it really clear that it’s more than metrics – and don’t give people the experiential opportunity to taste what a personal/professional learning network (PLN) feels like and can offer – we have only ourselves to blame when the academy eventually tries to subsume social media into its OWN prestige economy.

The morning is now, kids. It’s been now for a little while but it won’t be forever. Seize the day.

How do YOU think we can best engage scholars and institutions in networked scholarship without selling the farm?

In Abundance: Networked Participatory Practices as Scholarship

The second paper from my thesis came out last week, in IRRODL.

I tip my hat to IRRODL…there is something truly lovely about publishing a paper on networked scholarship and being able to share it immediately and without barriers. In actual networks. Here’s the link, Twitter – BOOM. Here you go, Facebook – right there for all the people I went to high school with to enjoy. Whatever. Right there. Just like…like the internet actually works in scholarship!

Oh right.

I didn’t even have to pay any highwaymen hybrid open access rates, which is a blessing, as my institution does not offer funds for that and I enjoy being able to feed my children and other frivolities. I obviously do not understand the oligopoly that is academic publishing. I do, however, understand not paying thousands for things that can – broadly speaking – be accomplished for free. I’ve been trying not to do that for a way longer time than I’ve been playing this academia game.

Sometimes when I read the stuff that comes through my Twitter feed, I actually get the impression that we – “we” being the sub-species homo academicus, seldom the sharpest knives in the drawer of life, oddly – might slowly be getting it. Academic successs is not a lottery, I read today, but a rigged game rife with implicit bias and discrimination. Why, my stars! And then I saw, in black and white, words that said citation metrics “should never be used as the sole criterion to evaluate academics” and I swear little cherubs started singing in my ears.

But while these messages may be making their way through our Twitter skullz they are still not the dominant narratives of a profession in which digitizing journals – thus getting rid of the cost of paper and distribution – has actually resulted in a HIGHER concentration of scientific literature in the hands of a few major for-profit players, even though all the reviewing is done for free by academics who often don’t even have contracts that cover service labour anymore. Uh, brilliant system, guys. I’ll take Boardwalk, please!

And it’s worst in the social sciences…which *mutter mutter shoemakers’ wives something something.*

But we cling to the academic publishing system because it’s a prestige economy. It’s our prestige economy, dammit. And apparently they will have to pry it from our cold, dead, mostly-precariously-employed hands because there seems to be far more attachment to the impact factor of prestigious journals than to the possibility of changing things.

This logic would tell me that open publishing and networked sharing are not in my interest, because they do not fall under the purview of the narrow circle of “what counts” drawn by impact-factor-focused publishing. Yet that impact factor primarily counts because it’s supposed to increase citations and that‘s supposed to count because it’s supposed to help me snag one of the last remaining tenured professorships from the Mad Max landscape of contemporary higher ed…and do please send your tenure lines my way, friends. But. BUT.

This paper is about networks as sites of scholarship. Already. Not some kind of proto-scholarship but actual sites of scholarship of discovery and scholarship of integration and application and teaching – all Boyer’s (1990) categories for the profession. Plus, many participants indicated that their networked scholarship actually fulfills Boyer’s additional vision of a scholarship “beyond the hierarchy of functions” – a more inclusive, comprehensive and dynamic approach to professional practice. Networks are admittedly still supplemental sites, for the most part, because few paying scholarly careers are to be eked out here, and the odds remain slightly better in the institutional game. But in a world where the capacity to distribute ideas no longer requires paper, or printing, or the oligopoly of an Elsevier, it might be cool to at the very least try to reward the IRRODLs of the world and their other handy, hey look you can click this and there’s a paper right there at the end of that link! ilk. It might save our institutional libraries from bankruptcy, even. Maybe.

I probably shouldn’t be saying this out loud. I should be sleeping. I got in a car at 7:10 this morning, fluffed and buffed and ready to give a talk, but my jetlagged body was still under the impression it was shortly after midnight and even though I had practiced deep yogic breathing in my hotel bed for two solid hours I was awake. All. Night. Like Thelma in Thelma and Louise, awake with the kind of raw adrenalin that comes to some when they’re on the lam or me, apparently, when I cross the Atlantic. So now it’s 2am again here. And I am punch-drunk from lack of sleep and from the deep cognitive dissonance the academic publishing monopoly triggers in me, so I will just shut up now and say hey, pssst, click this link if you’re interested in how networks do some of the work of scholarship because the paper is RIGHT THERE, you guys. Because internet.

Magick.

for shame

Dave and our friend Beth have a semi-regular gig on the local CBC morning show‘s social media panel…but this week, Dave’s away. Since it’s handy to have a literal in-house replacement to offer up, I got to play pinch hitter. And thanks to last week’s #FHRITP spectacle last week in Toronto, they were talking online shaming, which I’ve been thinking and writing about since the conclusion of my thesis.

So…I spent last evening to trying to unpack what’s actually happening with shame and scale in contemporary culture.

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Here are Beth & I at the brisk and perky hour of 7:30 in the morning, talking it all through. But being me, I made notes that could have filled a three-hour show, and it got me thinking about shame and scale and social media at a level that I couldn’t manage to pack into our ten minutes on air.

Here are the highlights of what a combination of years of background research into social media + frantic Googling + the threat of making a totally unprepared arse of myself on-air got me thinking about shame and all the sensationalism-driven conversations we’re having, societally, about social media and shame.

First, public shaming is in no way a new or online phenomenon. We may be experiencing a glorious new glut of it in our Twitter and Facebook feeds, but our fascination with it shouldn’t fool us…we’re not gawking because it’s new. We’re gawking because it’s uncomfortable.

We’re gawking because Call-Out Culture calls us out – no matter what sanitized shade of bland we may be as individuals – and reveals our participation in the engines of power that allow some people to chew others up. We’re not supposed to talk about power. It works hard to make itself invisible. But I think social media platforms hail us, in Althusserian terms, into complex and collapsed social and political ideologies of power in ways we can’t quite naturalize because the platforms are still so new and constantly changing. Online, we have to grapple with our own interpellation as subjects.

Second, there are two ways public shaming has always worked.

  • To control people, & force them to comply with the status quo. The Scarlet Letter is a great way to keep wives faithful.
  • To push back against that status quo or speak truth to power. If you can actually show that the Emperor has no clothes, you delegitimize his power and call into question the whole system he rules.

So I think online shaming and Call-Out Culture is a clash of these two archaic forms of public shaming. And which is which depends on where the speaker aligns – at that moment, in his or her complex and intersectional identity.

Here’s how you tell: does the speech act he or she engages in reinforce the status quo or challenge it?

The first is trolling. Trolling silences through shame. It reinforces status quo power positions: male over female, rich over poor, white over black, abled over disabled…any of those societal norms that govern who gets heard.

The second is hashtag activism. Hashtag activism allows people who experience marginalization to band together to speak back – to call out and critique others for the degrading or insulting or even just casually ignorant thing they’ve said in public.

Sometimes people have a hard time figuring out which side that status quo is actually on. Both trolling and calling out can be nasty, from a personal perspective, and people like to feel righteous, so you’ll see cases like the dude with the TV reporter who’s acting all offended that she’s calling him out for having leapt into her WORK to sexually degrade her for his own entertainment and…what? Fame?

Well, he got his 15 minutes. And he needs a new job.

And call out culture can be like that – when the hashtag activists succeed sometimes the consequence can seem out of proportion to the offence. But it raises real questions of what SHOULD the consequences of public speech be?

Because if people DO get away with disrupting and degrading others just to reinforce power positions – oh hey, it’s funny, can’t you take a joke? – then REAL PEOPLE end up living with that, feeling degraded…and that has consequences too.

Both individually and for that status quo of who gets to speak and be heard.

We don’t want a society entirely driven by shame. Those always turn out dangerous. But I am wary of the ways that pundits and media are lining up to denounce shame at this juncture, particularly when their words tend to sympathize with the risks that white, middle class Justine Saccos face in this “mob morality,” rather than with the risks and shame that those #FHRITP guys were trying to inflame as they aggressively asserted their own right to complete and utter shamelessness. Shame should not be a zero-sum. Shame as a tactical response to marginalization should not be needed…but if it works, let’s not focus on shutting down the very few effective means we have for speaking truth to power at scale.

#dLRN15 – Making Sense of Higher Education

I sat at a lunch table earlier this week with some friends and colleagues at my institution and accidentally started a rousing conversation…about conferences.

I asked: What do conferences need to DO to be…valuable?

We all had different answers. In fact, we were perhaps in entirely separate conversations.

One staff colleague, affiliated with an association with an established and funded annual conference, said that conferences need to help get people into the learning/working mindset once the great annual social gathering is convened.

I can see that.

Other staff colleagues, whose positions are not affiliated with associations or any established conferences, but who have access to some annual or bi-annual funding, had a different response. Theirs focused on relevance and how they could find conversations aimed at giving them new conceptual tools while still recognizing that they have systems and practical limits they need to work within.

I could see that too.

Had we just reached out over the cafeteria benches to the rest of our colleagues around us, what other responses would we have gotten?

For faculty, sharing their work and research, both in sessions and in conversations with peers from different contexts, would’ve likely factored high.

For sessional or adjunct colleagues – whose $500 annual institutional budget for conference reimbursement is unlikely to even get many TO a major conference let alone reimburse registration or scholarly association or hotel or food fees – yet who also need to share their work and see what’s shaking up their fields in order to play in the academic prestige economy game of hoping to make more than 20k a year someday, the response might’ve mostly been laughter. Or weeping.

Same for the grad students.

Administrators might have had multiple different answers. I’m cynical enough to assume some would have been about the expense of conferences. I’ve been to enough conferences to half-nod and call that justified. I’m not so cynical as to think there aren’t other, strategic and vision-related answers that might have emerged from those corners.

I can see all those positions.

And then some of us in that cafeteria don’t even register on this list. Right now, I hold two separate part-time roles for which conference travel is not an official part of the budget. At this juncture, I pretty much go as an invited speaker or not at all. This is great work if you can get it, admittedly. However, when your jobs do not include “academic service” and one of them doesn’t include vacation, you come home and make up the days and time lost, which is rather like embodying the summit and the nadir of academic status simultaneously. And it’s not a position that’s often visible from the outside.

It’s hard to hold all our myriad perspectives in view, at once. Yet all of us in that cafeteria the other day – and many more, standing in spots I haven’t managed to articulate – are higher ed professionals.

We are, all of us, the people Raul Pacheco-Vega is referring to when he says “we need to rethink academia, but collectively.”

So I asked What do conferences need to DO? because I was thinking about re-thinking academia collectively. I was thinking about taking our conversations beyond Twitter and responses to op-eds we don’t control…I was thinking about making online ed more than training wheels, to quote Jonathan Rees; I was thinking that somewhere in the overall answer is the possibility that all the above groups and more end up sitting at the same tables, talking to each other about change, fulfilling at least a bit of all the purposes, all the answers.

I was thinking, basically, you should come to #dLRN15: Making Sense of Higher Education. If you can at all.

***
#dLRN15 – which will take place at Stanford on October 16th & 17th, 2015 – aims to “explore the most pressing uncertainties and most promising applications of digital networks for learning and the academy.”

Ambitious, definitely. But worth a shot.

We have Adeline Koh and Mike Caulfield and Marcia Devlin all coming in as keynotes.

We’re trying to explore five strands of conversation through the lenses of networks and change:

  • The ethics of collaboration
  • Individualized learning
  • Systemic impacts
  • Innovation and work
  • Sociocultural Implications

We’re trying to make it about re-thinking academia collectively. We want “stakeholders” and grad students on the same panels. We want “research” outputs central but voluntary, because not all valuable contributions are formalized as research. We want Works-in-Progress. We want connections and a social gathering and recognition of limits and recognition of contributions…and we want to make good use of people’s time.

We want you.

Yes, you. You, the staff member. You, the professor. You, please, the adjunct and the grad student and the non-institutional scholar and the otherwise-contingent member of the academy – we have significantly-reduced rates for all of the above. You, the administrator. You, the person who doesn’t know what table you fit at.

We want all the things conferences are for, under one roof. We want to talk about higher ed, and futures, and how we can all learn to hear each other and make sense of it all.

I don’t know if we can do all that conferences need to do to be valuable. But we will try.

Submit your 250 word abstract by June 1st to join us. And if you’d like to help us review submissions and make this conversation as rich as it can be, click here.

I look forward to it.

Open to Influence: Academic Influence on Twitter, The Short Version

The Preamble:
I am the sort of person who was born to be elderly and didactic. Deep in my nature lurks the spirit – if not the vocabulary – of a teeny, slightly melancholic sixth cousin of Marcel Proust hankering to wax pensively about the eternal nature of change and What Once Was. Inside my head, it’s all Remembrance of Things Past, all the time. Not because I’m nostalgic – je ne regrette rien! – but because this appears, even at midlife, to be my only wayfinding strategy; reflective recall is how I make sense of the world.

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So I cannot leap back onto the blog after four months of TOTAL SILENCE without spitting up metaphors. I am surfacing from the thesis. I am almost at the finish. I am beginning to get my voice back; my feet back under me. You would be forgiven for thinking I’ve been engaged in some kind of strange swimming marathon. Or drowning. Because both are true in the ways that matter even through really I’ve barely left my couch in three months. Back about mid-November I embarked on the gradual withdrawal from everything except my thesis (and working and parenting and – sadly – shovelling SEVEN FEET of %#&*(ing snow). And it is done and submitted, which is still surreal to me. It is three papers and another forty-odd pages and has itself a fancy title and will be defended in April, warts and all. It is about scholarship in the context of knowledge abundance and how online networked practices intersect with/assemble with institutional practices in terms of influence and engagement and attention, in particular. It is basically a slice of a particular cross-section of academic Twitter circa early 2014. And it is done (I never really actually thought it would be done). Done.

The first paper of the three that comprise the body of the thesis was actually finished and submitted back in July, which feels like a misty past now, The Time Before. That paper came out today and the pre-print is here if, like me, you don’t actually have access. And below I am going to break it down into the Very Short Version in case reading 38 pages isn’t what you’re on about.

But this is The Preamble and elderly didactic cousin-of-Proust me just wants to chew upon how different it all was when all my words were being lined up tidily for academic digestion. I nearly choked getting them out. I nearly choked on having no time to think in This Voice, because I had to give up most of my tweeting and all of my blogging to get the thesis finished and yet in doing so I gave up my primary wayfinding and sensemaking processes and that felt exactly as untenable as you would imagine and it was all *almost* as ironic, to me, as the fact that my first paper for the thesis is about openness and networks in a closed journal. But you may as well laugh as cry, right? I made each of these irreconcilable choices. These are the contradictions of our time and even researching them has not helped me navigate them remotely cleanly or well. I do not know what all this means for my future in whatever academia is becoming but I do know that writing in my own voice gives me joy and not writing in my own voice breaks my spirit and I do not think I want to slide so far away from the networked side of things again for awhile yet. And still.

Je ne regrette rien.

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The Paper, SHORT VERSION:
This paper is about what counts as academic influence on a platform like Twitter.

Influence is how we determine the reputation and credibility and essentially the status of a scholar. There are two ways we assess influence: first, there’s the teeny little group of people who understand what your work really means. Then there’s everybody else, from different fields, who piece together the picture from external signals: what journals you publish in, what school you went to, your citation count, your h-index, your last grant. Things people recognize and trust. It’s a complicated shorthand.

And now, in the mix – against a backdrop of knowledge abundance and digital technologies and the fact that nobody needs to go through a gatekeeping institution to contribute to knowledge anymore – Twitter. This paper explores what circulates or counts as influence and credibility in academic Twitter, and in networked participatory scholarship more broadly.

The paper concludes that scholars assess the networked profiles and behaviours of peers through a logic of influence that is – at least as yet – less codified and numeric than expected. Participants in the study did perceive relatively large-scale accounts as a general signal of influence, but recognizability and commonality are as or more important than quantifiable measures or credentials.

The paper suggests that the impression of capacity for meaningful contribution is key to cultivating influence and the regard of actively networked peers. The value and meaning of that sense of contribution is tied in part to the ways in which network signals operate individual to individual – more on that in papers #2 and #3 of the thesis, as well as its conclusion. The value is also, frankly, in the fact that we can see our signals received, in networks, in real-time. Never underestimate the power of people listening.

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Key messages from the findings of the paper:
1. Metrics matter, but not that much

2. Scale of visibility (ie having a large account and a large active reach) is a signal of influence but also a weird and complex identity space

3. The intersection of high network status with lower or unclear institutional academic status is also a weird and complex identity space

4. The perception of someone’s capacity for contribution is created and amplified by common interests, disciplines, and shared ties/peers

5. Institutional affiliations aren’t considered that important by active Twitter users (unless they’re Oxford)

6. Automated signals indicate low influence

7. Digital networks offer scholars a sense of being someone who can contribute…in ways that the academy does not offer. (The academy offers other ways. But this paper focuses on the signals and lived experiences of networks.)

If you want to read the rest, there’s lots. The official article is here, and the open pre-print is here. Your feedback and your thoughts and your ideas are very welcome. :)

The Post-script:
The fourteen participants and eight examplars who stepped forward to be a part of this research…I thank all of you hugely, for your time, and your teaching, and mostly for your trust.